Redwood City / CA. (ifi) Impossible Foods Inc. announced Noel Clarke as the company’s new Senior Vice President of International, charged with leading Impossible’s international strategy and sales team to build growth and drive demand across its non-domestic markets. Clarke joins the company this month after more than 10 years at Unilever.
With over two decades of experience in brand strategy, sales, marketing and general manager roles for food, beverage and other CPG companies, Clarke brings a deep understanding of the food business at every stage of growth, from larger, well-established household name brands to younger, fast-growing brands. He’s held leadership roles in traditional retail, on the go and foodservice channels, with a deep focus on the European market.
«Noel is the demand strategist and operator we need to create a foundation for sustainable growth abroad,» said Impossible Foods CEO Peter McGuinness. «We’re going to grow deliberately, in a thoughtful and methodical way. That means optimizing and maximizing our priority markets as we put strategic plans in place to further expand over time. Noel knows how to build tailored demand strategies for specific markets while establishing and executing thoughtful growth plans.»
Most recently at Unilever, Clarke led the Unilever Nordics business across all categories. Before that, he led the sales and marketing functions for Unilever’s ice cream and beverages division in the UK and Ireland, where he drove a step change in growth in out-of-home sales channels and across well known household brands. Prior to Unilever, he served as head of marketing for carbonated drinks at Britvic UK, leading the growth of brands across foodservice and various retail channels.
«I have a steadfast belief that businesses can and should be a force for good,» said Noel Clarke, new SVP of International for Impossible Foods, «With Impossible, the product is of course incredibly compelling, but it was the mission and growth opportunity that really drove me to join the team. As a young, high-growth company that’s building a new category, Impossible has a thrilling opportunity to drive real change and impact – both for the commercial side of the business and the planet at-large.»