Redwood City / CA. (ifi) Since the start of the Covid-19 pandemic, Impossible Foods Inc. has expanded its grocery store footprint by more than 30 times – and the leading food tech startup is on track to increase retail availability 50 times throughout 2020.
Impossible Burger was sold in only 150 grocery stores in March. Impossible Foods’ award-winning, plant-based burger is now available in more than 5,000 grocery stores across the 48 contiguous states, including the nation’s largest grocery chain, Kroger, as well as Albertsons, Fred Meyer, Gelson’s, Safeway, Vons, Wegmans and many others.
Last month, Ahold Delhaize-owned stores on the East Coast – including Giant, Giant Martin’s and Stop + Shop – began selling Impossible Burger. And Impossible Foods’ flagship product will debut at more retailers throughout the summer.
While restaurant sales dipped in March when states imposed strict shelter-in-place orders and thousands of restaurants suspended dine-in service, Impossible Foods’ restaurant sales have seen steady week-over-week growth since April. In fact, May was the strongest month this year for restaurant sales – and then June set a new record.
«Impossible Foods’ goal is to transform the global food system. To do that, Impossible Burger has to be available everywhere people buy beef from cows,» said Impossible Foods’ President Dennis Woodside. «Impossible Burger has always been delicious and nutritious – and this summer, we’re making sure it’s ubiquitous, too.»
Just last month, Impossible Foods launched its second product since the 2016 launch of Impossible Burger. Impossible Sausage Made From Plants is now on sale in more than 22,000 restaurants nationwide, including America’s leading chains and most beloved diners.
In addition to buying Impossible Burger at more than 5,000 grocery stores coast to coast, fans can also buy convenient, family-size quantities directly from Impossible Foods’ e-commerce site. After launching the direct-to-consumer site in June, the company quickly received orders in all lower 48 states with no advertising. More than nine out of 10 buyers from the direct-to-consumer site say they intend to buy Impossible Burger from the site again.
As of last week, Impossible Burger became available through online grocery delivery company Imperfect Foods, which delivers weekly food to customers’ doorsteps. Known for eliminating waste by redirecting «ugly produce,» Imperfect Foods expanded in 2019 to include a wide variety of everyday and specialty items – from coffee and canned goods to salsa and steak.
Also this month, Impossible Burger debuts on the menu for Home Chef, a meal kit delivery company. Home Chef offers a variety of rotating weekly menu items and will now include Impossible Burger as a «Customize It» menu choice. Impossible Burger is available nationwide on homechef.com and customers can also order Impossible Burger from Kroger.com’s grocery delivery service.