India: has a new entrant in the bakery foods market

Bangalore / IN. (fb) Mount Blue Foods Inc., a new entrant in the Indian bakery foods market, has slated an investment of around 40 lakh INR to install imported machines. Among them is a machine from Taiwan for filling cookies for which the company will acquire the equipment of twelve lakh INR. The novel machine will enable three to four varieties of fillings in the cookies. The reason to purchase such a machine is the growing demand for filling varieties in cookies in the country, a company spokesman told Food + Beverage News.

With this investment the company has been able to sell around 100 products in bakery and confectionery. Breads like whole wheat, sandwich, milk in triangular and regular square shapes besides a variety of buns like sesame and masala and dinner rolls are some of the products. Other products are bread crumbs, bread stick in onion, garlic, cheese flavours, pizza base, puffs, and cakes like vanilla sponge, pineapple sponge tray, icing cakes, egg less cake, rich cream cakes, assorted petit cakes, wedge cakes and brownies.

The company has been recognised for its quality and dependable service and hence been able to sell about 3’000 loaves of bread, rolls, and pav (Indian speciality) which are available across 100 outlets in Bangalore. Going by the health conscious demands of customers, whole wheat bread is popular. Efforts are on the increase the production capacity to 10’000 loaves a day in the coming months.

Mount Blue bread quality is of a high standard. It has a soft crumb and a golden crust. The packaging too is attractive. These features of the bread have seen an increase in sales despite stiff competition in the segment, said the spokesman to F+B News.

The company is also in talks with supermarket chains to sell the products. It is also setting up its own outlet which will help to offer its unique range of offerings. Among its offering in the confectionery items are cakes, tarts, pies which are also fast moving. Mount Blue will also introduce doughnuts by the end of this year. Another plan on the cards is to launch special health foods for which Mount Blue Foods is carrying out extensive research and development efforts.