Internorga 2013: Latest Trends For Bakery + Co.

Hamburg / DE. (hmc) From exclusive beer breweries to internationally leading coffee roasters; from kitchen equipment suppliers to restaurant outfitters, to the makers of small but sophisticated spirits that set the latest trends – the 87th Internorga, at the Hamburg Fair site from 08 to 13 March 2013, will present a wonderful show, ideally structured of exhibition space, covering all aspects of the out-of-home market.

The focus will be on the latest trends for hotels, restaurants, food service, bakery and confectionery. «Internorga 2013 will deliver innovation, variety of exhibitors, and depth of content. Intensive exhibitor management makes Internorga a constant, dependable industry forum and ordering platform, and at the same time always an opportunity to find out about the future trends while they are still being created», says Bernd Aufderheide, President and CEO of Hamburg Messe + Congress GmbH (HMC). «The strong supporting programme and the innovative exhibition and side-event concepts set the scene for exhibitors and give trade visitors all kinds of inspiration and extras. And all of that is taking place in Hamburg, a city which is constantly reinventing itself as the birthplace of innovative restaurant concepts, and provides quality of stay which would be hard to beat at any trade fair location in Germany».

Claudia Johannsen, the Divisional Manager at HMC with responsibility for Internorga, says «Looking back, we can take pride in the fact that Internorga had so many firsts in the restaurant sector, for example with smoothies and with wraps, which went on to conquer the national scene. The expectations for Internorga are as varied as the range of exhibitors, and the subjects – Internorga is a great place for both commerce and continuing education. Its attractive range of conferences is a real USP».

To ensure that Internorga continues to live up to its reputation as Europe´s leading trade show for this industry, all the components are regularly reviewed and new formats created. For example the Internorga Future Award, which was set up in 2011, has established a firm position in the industry; likewise the «GV Barometer», which gives a detailed overview of the institutional catering market in advance of Internorga. The Newcomers´ Area was set up in 2010, giving small creative companies a widely publicised showcase for their ideas, and for 2013 this idea will be taken up and transferred to the world of spirits.

About: Internorga has been the leading European Trade Show for the Hotel, Catering, Restaurant, Institutional Catering, Bakery and Confectionery Trades since 1921. More than 1’200 exhibitors from Germany and abroad will be exhibiting on 89’000 square metres of space at Internorga 2013, from 08 to 13 March, with innovations, trends and complete solutions for the whole of the out-of-home market. Admission is subject to proof of trade visitor status.