Internorga: reduces duration from 2017 onwards

Hamburg / DE. (hmc) From 2017 onwards, Internorga will reduce its duration by one day. The international trade show for the whole of the HoReCa market will then be held from Friday 17 March to Tuesday 21 March 2017, at the Hamburg Fair site as usual; the Wednesday will be dropped.

Hamburg Messe und Congress GmbH is thus responding to the changes in conditions for trade shows. Getting the duration of a trade show right is very important, especially in terms of maximising efficiency and optimising the cost-benefit relationship.

«We have held in-depth discussions with many exhibitors and partners on whether or not to reduce the duration of Internorga, and taken a wide range of factors into consideration. We have now put the matter before the Exhibitors’ Committee and have agreed on it with the Committee», says Bernd Aufderheide, President and CEO Hamburg Messe und Congress GmbH. «All other aspects of Internorga remain unchanged. As the leading trade show and most important industry meeting point for the whole of the HoReCa sector, Internorga will systematically continue to uphold its high quality standards and continuously pursue its current route for internationalisation.

The duration of Internorga 2016 remains unchanged. As planned, the show will be held at the Hamburg Fair site from 11 to 16 March 2016.