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Is this the answer? Tesco launches Jack’s

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Hertfordshire / UK. (tesco) British Tesco PLC has this week launched a new brand, and stores – «Jack’s». Part of the Tesco Family, Jack’s offers great tasting food that is grown, reared or made in Britain at the lowest possible prices to bring customers outstanding value.

In 1919, Tesco’s founder Jack Cohen started selling armed forces surplus stock from his market stall in Well Street, Hackney. With nothing more than 30 British Pound demob money and an intuition for what customers needed, Jack built a business famed for making food available to everyone at a time when many families simply couldn’t afford the food sold in shops.

This is what Tesco PLC says in a news release about «Jack’s», which of course does not mention the German competitors Lidl and Aldi with a single word

The launch of Jack’s is part of Tesco’s centenary celebrations which will see the business mark 100 years of delivering great value to British shoppers.

Jack’s will proudly support Britain’s food producing communities. 8 out of 10 food and drink products at Jack’s will be grown, reared or made in Britain and stores will stock a unique own brand range, also named Jack’s as a mark of quality and value.

In addition to the Jack’s brand, Jack’s will stock some familiar grocery brands and a range of general merchandise on a «When it’s Gone, It’s Gone» basis.

Jack’s will operate a low-cost business model that is designed to keep costs low and prices down. It’s a no fuss approach with a simplified range of products, no fancy fixtures or fittings, and no added extras, just good quality at low prices.

Dave Lewis, Tesco Group Chief Executive, said: «Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.

«It’s fitting that today, we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great tasting food at the lowest possible prices with 8 out of 10 products grown, reared or made in Britain.»

Over the next six months Tesco will launch 10 to 15 Jack’s stores in the UK. The first two stores opened on 20th September in Chatteris, Cambridgeshire and Immingham, Lincolnshire, on sites which make use of excess Tesco space. The stores to follow will include a mix of entirely new sites, sites adjacent to existing Tesco stores, and a small number of converted Tesco stores (Photos: Tesco PLC).