Amsterdam / NL. (jde / eb) To avoid misunderstandings: We are happy about the success of JDE Peet’s. But we would be more pleased about a headline like: «JDE Peet’s uses one of the already existing techniques, in order to produce sustainable, environmental friendly, recyclable, compostable coffee capsules.» Instead, we read: «JDE Peet’s to significantly expand its aluminium coffee capsule production capacity.» The whole world is talking about environmental protection. The whole world is working on strategies to keep the planet liveable for future generations. The whole world? Either JDE Peet’s lives on another planet, or the company is not interested in the worries of future generations – as can be seen from the following news release:
JDE Peet’s, the world’s largest pure-play coffee and tea group by revenue, announced plans to invest EUR 110 million in its global supply network through the installation of new high-speed aluminium coffee capsule production lines. These additional lines will be installed in stages over the coming 18 months beginning with new lines in Andrézieux, France that will become operational in the course of H1 2021. These investments are the latest in a series of manufacturing capacity expansions designed to meet the increased consumer demand for single serve products. The total EUR 110 million investment will increase JDE Peet’s capsule production capacity by +60 percent to meet the rapidly expanding consumer demand for premium Single Serve coffee experiences.
«The total Single Serve coffee category has seen tremendous growth, a trend that is expected to continue, with aluminium coffee capsules serving as a strong driver,» said Fabien Simon, CEO of JDE Peet’s. «We were the first to bring aluminium coffee capsules into grocery stores back in 2016, driving general category growth, increasing consumer choice and creating value for our customers. This new strategic investment ensures that JDE Peet’s is well positioned within the market as this category continues to expand.»
Since pioneering the aluminium coffee capsule market in grocery retail back in 2016, JDE Peet’s has quickly gained significant market share in one of the fastest growing premium coffee segments and has successfully applied this technology throughout its brand portfolio in 47 markets. According to Euromonitor, JDE Peet’s represents ~13 percent of the total Single Serve coffee category, which is currently valued at EUR 17 billion and is expected to grow at an annual rate of 7.8 percent to EUR 23 billion by 2024, fuelled by consumers’ increasing preference for premium Single Serve coffee products.
Since the introduction of aluminium coffee capsules in 2016, the Andrézieux factory has become a major employer in the Auvergne-Rhône-Alpes region, growing its workforce by more than 60 percent (150 jobs). The factory produces more than 400 different types of coffee and recently celebrated the production of its 10 billionth aluminium coffee capsule.