July 4th: Nielsen study shows hot dog sales

Schaumburg / IL. (acn) The «dog days of summer» may not have originally been coined because of hot dogs, but given the sheer volume sold during summer months, it´s not a stretch to imagine why the phrase could be appropriate. According to ACNielsen, consumers purchase more than 1.9 billion USD worth of prepackaged hot dogs annually with July 4th leading the way as the top sales period nationwide. Based on 2006´s U.S. Food, Drug and Mass Merchandising stores (including Wal-Mart) consumers are expected to purchase more than 66.4 million USD of prepackaged hot dogs during this holiday period. Memorial Day is a close second. Of the 75 percent of U.S. households that bought hot dogs in 2006, the average household bought them 5,3 times. And according to the Nielsen study, where you live could reveal volumes about your hot dog purchasing habits at the supermarket. Of the top five markets nationwide for the popular food households in Hartford/New Haven (CT) outspend all the others, spending an average of 26,29 USD annually on hot dogs, almost eight USD more than the national household average of 18,39 USD. The study also reveals 5,6 percent of sales go to private label or store brand hot dogs.