Kellogg’s: Opens First-Ever Permanent Cafe In NYC

Battle Creek / MG. (kc) The heart of New York City is the new home of cereal innovation and delicious experimentation. On Monday, July 04, Kellogg Company is opening the doors to «Kellogg’s NYC», its first-ever permanent café, located at 1600 Broadway. The café will serve dishes featuring Kellogg’s cereals combined with unique ingredients, all served «with a side of fun». Kellogg’s NYC will be a destination «that reminds guests of home and drives new curiosity around the cereal bowl», the Company said in a news release.

Kellogg’s has partnered with some of the (in the U.S.) most exciting names in food – including Anthony Rudolf and Sandra Di Capua of Journee and formerly of Thomas Keller Restaurant Group and Eleven Madison Park respectively. Award-winning chef Christina Tosi was also brought on board to develop some of the café’s delicious, menu items. In addition to the select items created by Tosi, the all-day menu includes breakfast items, evening snacks and even delectable ice cream treats.

Guests also have the option to creatively customize their dishes by incorporating dozens of toppings and can also enjoy an assortment of juices and coffee from artisanal purveyors. With a fun new approach to service, customers won’t know what delicious treat might pop out of the cabinet door.

The café will have dine in or carry out options and there are plans to launch a delivery service later in the year. Menu items range from six to eight US-Dollar, and will also rotate every three months. In addition to cereal, the café will also have fresh juices, milks and locally-roasted coffee available.