Seoul / KR. (egg) Golden Hind Company Limited successfully opened its first global store of EggDrop, a Korean Premium Egg Sandwich Brand, in Siam, Bangkok, Thailand in December 2022. EggDrop Thailand Bangkok Flagship Store, the chain’s first global branch, is located in the center of Bangkok where large shopping centers and leading lifestyle trends are concentrated. Throughout the weekend, including the opening day in December, Bangkok’s MZ generation consumers, influencers, food bloggers, and local media visited the store.
EggDrop started its first store in 2017 and completed opening its 290th store in South Korea in September 2022. Based on this domestic growth, EggDrop says it has received inquiries to franchise in more than 30 countries worldwide, including the United States, Hong Kong, Japan, Taiwan, and India, in recent years. «EggDrop is now an indispensable icon when talking about K-food,» said Young-woo Noh, CEO of Golden Hind. «We have already received more than 1’000 franchise inquiries from overseas. And more inquiries coming in with the opening of EggDrop’s Bangkok flagship store in Thailand,» he said.
According to the store sales data released by EggDrop in December, th chain posted 38’500 million South Korean Won (KRW) in sales in the first half of this year (28.8 million EUR). From July to November, the second half of the year, the total sales of franchisees are expected to exceed the sales in the first half and grow by at least 10 percent, the chain estimated. Converted to annual sales, it is 85’000 billion KRW (estimated amount), approximately 63.58 million EUR.
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