Kraft Foods: appoints new North American boss

Northfield / IL. (kf) Kraft Foods Inc. announced that W. Anthony Vernon will become President, Kraft Foods North America, in mid-August. Vernon (53) joins Kraft Foods from private equity firm Ripplewood Holdings, following a successful career at Johnson + Johnson. He will report to Chairman and CEO Irene Rosenfeld and become a member of the Kraft Foods Executive Team.

«Tony has an impressive history of building and sustaining iconic consumer brands. His strong track record of growth through consumer-driven innovation, world-class marketing and strong retail relationships will help to further accelerate our business performance», said Rosenfeld. Vernon replaces Rick Searer, who will retire at the end of September.

Rosenfeld: «For nearly 30 years, Rick has been an exceptional member of our team. At every step on the corporate ladder, he achieved impressive business results. But more than that, Rick has a truly rare combination of intellect and humanity, insight and inspiration, drive and compassion. These are hallmarks of a great leader. We will miss him».

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