Krispy Kreme: Announces Expansion into Germany

Charlotte / NC. (kkd) Krispy Kreme Doughnuts Inc. (KKD), indirect member of Luxembourg’s JAB Holding, announced an agreement with restaurant group ISH Kreme to bring one of the world’s most loved sweet treats to Germany. KKD will offer its iconic, fresh doughnuts to German consumers through a network of shops starting in Berlin.

«We are excited to expand into Germany as it has been a priority market for us, offering substantial growth with more than 3,000 points of access,» said Chief Development Officer Raphael Duvivier. «Additionally, we are very pleased to partner with ISH leader Ilkem Sahin and the very experienced ISH team to grow in the market.»

KKD’s omni-channel fresh business, driven by a capital-efficient hub and spoke model, supports broad expansion in the US and international markets. Each doughnut is made fresh daily, hand-crafted, and hand-decorated to ensure the melt-in-your-mouth taste that has become synonymous with the brand.

Buzzworthy favorites like Valentine’s Day and Easter doughnuts are bringing joy to consumers around the world. German consumers will now have the chance to not just eat these special doughnuts, but they’ll be able to share and give them to others.

This news follows the successful December 2023 launch in Paris. The company anticipates launching in Germany in early 2025. ISH manages 300 KFC and Pizza Hut restaurants throughout Germany.