Krispy Kreme: announces market entry in France 2023

Charlotte / NC. (kkd) Krispy Kreme Doughnuts Inc., since May 2016 indirect controlled member of Luxembourg’s JAB Holding Company, is excited to announce a joint venture between Krispy Kreme and Columbus Café through its holding company, Wagram Finances Inc. to bring its doughnuts to France in the summer of 2023. Opening in Paris, Krispy Kreme will bring the sweet treats and array of beverages, leveraging Krispy Kreme’s legendary doughnuts and Wagram’s market expertise.

Over the next five years, the Company expects to create 500 fresh points of access in France, with a long-term goal of more than 2,000. This marks the continued efforts to expand globally with our signature omni-channel model. France is the sixth international country development deal the Company has announced so far in 2022. Combined with signings in Switzerland, Turkey, Jordan, Costa Rica and Chile, these markets represent a combined opportunity of approximately 5,000 points of access as we continue to build on our long-term goal to deliver fresh doughnuts daily to more than 50,000 across the world.

Krispy Kreme’s President and CEO Mike Tattersfield said, «We could not be more thrilled to bring an American classic as well as premium, locally inspired doughnuts to France with a terrific partner in Columbus Café. Western Europe is a very important area of focus for the Company for further expansion.»

Columbus Café CEO Nicolas Riché commented, «We are excited to join Krispy Kreme to bring these amazing doughnuts to Parisians and all of France. Krispy Kreme’s passion for delivering joy and fun to people with sharing occasions and celebrations combined with the local and operational expertise of Columbus Café will be a recipe for sweet success.»

bakenet:eu
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