Cincinnati / OH. (tkc) The Kroger Company, the United States’ largest grocery retailer, announced it will offer more customers Kroger Delivery through the addition of new Kroger fulfillment centers powered by the Ocado Group, combining vertical integration, machine learning, and robotics to provide an affordable, friendly, and fast fresh food delivery service.
«Kroger Delivery is a thriving part of our dynamic ecosystem and is transforming grocery e-commerce and meeting a range of customer needs through the introduction of first-of-its-kind technology in the U.S. developed by Ocado,» said Rodney McMullen, Kroger’s chairman and CEO. «Kroger’s growing seamless ecosystem continues to scale, and we’re committed to doubling both our digital sales and profitability rate by the end of 2023 and Kroger Delivery will help us reach this target.
«We feel great about the momentum we’re experiencing with Kroger Delivery and our partnership with Ocado and are strategically leveraging our assets to expand our operations in existing regions as well as enter new geographies on the East Coast that leverage facilities across a growing range of sizes,» continued McMullen. The latest plans for fulfillment centers cover the following regions:
- Northeast: Kroger will enter the Northeast for the first time, offering Kroger Delivery enabled by a customer fulfillment center (CFC). The facility will meet the need for same-day and next-day grocery delivery demand.
- California: Kroger will expand its existing operations and boost capacity in California with the addition of two CFCs. The medium and smaller-sized facilities will meet the need for same-day and next-day grocery delivery demand.
- Florida: Kroger Delivery launched in Central Florida earlier this year, and the operation has ramped up faster than expected, unlocking additional ways of executing and operating and resulting in high customer repeat rates and net promoter scores.