Kroger’s Home Chef Surpasses USD 1 Billion in Annual Sales

Cincinnati / OH. (tkc) The Kroger Company and Home Chef announced the meal solutions brand reached USD 1 billion in annual sales. Founded in 2013 by Pat Vihtelic, Home Chef merged with Kroger, America’s largest grocery retailer, in 2018. Since then, Kroger and Home Chef have advanced the availability of mealtime shortcuts and solutions, offered new product innovations, and continued to transform how customers approach preparing meals.

«Kroger’s commitment to being Fresh for Everyone is underscored by our Home Chef products, which help us bring families together in the kitchen with meal options for any occasion,» said Dan De La Rosa, Kroger’s group vice president of fresh merchandising. «We continue to strategically expand Home Chef offerings across our family of companies. Whether it’s meal kits, or heat-and-eat and ready-to-cook solutions – which are available via subscription, in-store, pickup, or delivery – it’s safe to say that Home Chef has mealtime covered.»

As more people turn to mealtime shortcuts like meal kits and heat-and-eat meals, Home Chef is listening to feedback and expanding its product selection to help customers reduce cooking time without sacrificing quality or flavor.

«At Home Chef, we’re on a mission to make mealtime easier with fresh ingredients and simple instructions,» said Erik Jensen, president of Home Chef. «By offering time-saving meal solutions at Kroger Family of Stores, we’re able to simplify the cooking process, provide a wide variety of options, and allow customers to enjoy a delicious homemade experience. We’re excited to continue scaling the brand and creating new products that are accessible to customers nationwide.»

Home Chef offers more than 500 products across a variety of categories, including meal kits, heat-and-eat meals, ready-to-eat products, and seasonal meals, among others. The brand will continue to create new products that offer customers a range of fresh mealtime shortcuts, making it easy to enjoy delicious, home-cooked meals no matter how busy they are.

«Home Chef was founded on the idea to simplify mealtime with easy-to-make, delicious recipes,» said Pat Vihtelic, Home Chef’s founder and CEO. «Since 2013, we’ve grown from delivering meals with a rented truck to becoming a leading brand for Kroger. With Kroger’s support, our two brands offer a collective passion to make mealtime easy and bring people together over a meal.»