La Brea: closes stores to better focus on grocery retailing

Los Angeles / CA. (lbb) La Brea Bakery Café locations in Los Angeles and Downtown Disney District in Anaheim closed permanently this week. The company has made the strategic decision to exit the restaurant business and continue its focus on growing the La Brea Bakery business through retail grocery and foodservice locations. Employees at the Los Angeles and Downtown Disney Café locations were informed of the closures on January 09th, 2023, while the Aspire Bakeries Human Resources team began working directly with employees that are impacted by the closures to ease the transition.

«We are so thankful and hold a tremendous amount of appreciation for our employees, and for our customers who have frequented La Brea Bakery Café over the years. Our flagship Café location on La Brea Avenue in Los Angeles is where the La Brea Bakery magic started 34 years ago. These humble beginnings are an integral part of the brand history, and we will forever be grateful to the local community for their support over the years,» said Tyson Yu, CEO of Aspire Bakeries, which owns La Brea Bakery. «While we will no longer be operating the Cafés in Los Angeles or at Disneyland Resort, you can still find our delicious La Brea Bakery artisan breads in your local grocery in-store bakery and at other locations that serve artisan breads.» The franchised La Brea Bakery kiosks in the Reno International Airport (Nevada) and JFK Airport (New York) will remain open.

A local favorite in the Los Angeles community since 1989, La Brea Bakery artisan breads are the cornerstone of Aspire Bakeries’ thriving artisan bread business. La Brea Bakery has a long history that started at a restaurant on La Brea Avenue in Los Angeles, evolving into the #1 artisan bread brand nationally. Still crafted using our original custom sourdough starter, the La Brea Bakery recipe has not changed in 34 years. In fact, our bread makers have maintained the same artisan techniques since 1989, with no compromises. Our quality ingredients and processes give our breads the hallmark flavor, texture and crust expected from authentic artisan bread, continuing the brand legacy.

La Brea Bakery artisan practices are our commitment to our loyal customers and our community. With our headquarters in Los Angeles, we bake artisan bread every day at our bakeries in California and New Jersey to meet needs across the country, and we look forward to the continued growth of our thriving grocery and foodservice business.

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