New York City / NY. (bhg) The LiveKindly Collective, a collection of food brands on track to become one of the plant-based industry’s leading food companies, acquires Alpha Foods in California. It is the Collective’s sixth food brand acquisition to date since its founding in 2020 and the first in the United States.
Alpha enjoys a strong brand presence and its extensive variety of products can be found in the frozen food section at major retailers including Costco, Kroger, Whole Foods, Safeway, H-E-B, Albertson’s, Sprouts, and other national and regional stores, from the eastern seaboard to the west coast.
LiveKindly CEO David Knopf: «The Collective is the fastest growing family of plant-based food brands. With a portfolio of strong players – including The Fry Family Food Co., Oumph!, LikeMeat, No Meat, and The Dutch Weed Burger – our focus is on bringing together companies that share our vision, and have the potential to become global successes. We grow brands responsibly.
David Knopf: «In the U.S., Alpha is one of the fastest growing brands in the plant-based frozen food category. The strategic acquisition of Alpha’s assets will allow us to significantly increase our U.S. presence and bring innovative, delicious products to consumers in the U.S. under the Alpha brand. We are confident in the long-term prospect for this dynamic market.»
Alpha Co-founder and Chief Innovation Officer Loren Wallis: «Joining LKC will enable Alpha to grow sustainably while propelling innovation in a category that is often accused of creating a plethora of plant-based versions of ubiquitous products like patties and nuggets.» Cole Orobetz, CEO and Co-founder of Alpha Foods, explains: «We are thrilled to be joining the Collective of strong plant-based brands with products in global markets, which will no doubt have a positive impact on our U.S. business. This acquisition furthers Alpha’s mission to provide delicious products to the broadest possible audience.»
Strategic growth and a win-win
With Alpha joining the Collective, LKC enters the ready-to-eat breakfast and burrito snacking category and expands its distribution in the U.S. With more than 200,000+ distribution points across 40+ countries, strengthening its reach in the U.S. will significantly boost LKC’s positioning in the market and allow it to be the first major global plant-based entity to continue consolidating within the category.
Shaun Richardson, Livekindly Collective U.S. General Manager: «Our global infrastructure, allowing for better distribution, R+D pliancy and innovation, will open up opportunities in the market and beyond.» Shaun is also a founding member of Fry Family Foods, an established South African plant-based brand with 30+ years in business, which joined the Collective in 2020 and has grown internationally since. Shaun shares his views on today’s acquisition, «From a business point of view, this asset acquisition will help Alpha become a sustainable operation and propel growth. Consumers can expect more delicious products, stocked shelves and, ultimately, competitive pricing.»
Alpha products are available nationwide in the U.S. with a presence at 11,000 retail doors. They are also distributed through various foodservice channels including the military, colleges, and universities.