LiveKindly: Collective Appoints Chief Operating Officer

New York City / NY. (bhg) The LiveKindly Collective, a collection of heritage and scale-up brands on track to become one of the world’s largest plant-based food companies, announced the appointment of Malik Sadiq as Chief Operating Officer.

Sadiq joins LiveKindly Collective from Tyson Foods, the world’s second largest processor and marketer of chicken, beef and pork, where he held several leadership roles since 2006. His tenure spanned across international operations, corporate strategy and business development and included the Chief Operating Officer role for China and the Chief Executive Officer role for India. Sadiq most recently served as Senior Vice President, Global Sourcing and Business Optimization, driving the growth strategy for the international business. At LiveKindly Collective, he will oversee global operations across the company’s portfolio of innovative plant-based brands available to consumers in 40 countries.

«Our business is built on purpose, and Malik brings not only his deep expertise, but his kindness and genuine passion for making the global food system sustainable,» said Kees Kruythoff, CEO and Chairman of LiveKindly Collective. «Malik comes to the Collective with 15 years of global operational experience and leadership in the food industry, which will be critical as we expand our footprint internationally and accelerate our mission of making plant-based living the new norm.»

«I am excited and inspired by LiveKindly Collective’s mission and unique model, which brings together visionary founders, entrepreneurs and global leaders,» said Malik Sadiq. «We are at a crossroads, and the future is in our hands. Together, we have an enormous opportunity to lead the global consumer movement toward plant-based food and drive sustainable, meaningful change.»

About LiveKindly Collective

LiveKindly Collective was founded by Blue Horizon Group on the belief that plant-based alternatives have the power to make the global food system sustainable. Its mission is to make plant-based living the new norm. As a collective of founders, entrepreneurs and business leaders from across the globe, LiveKindly Collective is uniquely positioned to create impact with speed, at scale. Through its portfolio of brands the Collective is providing consumers around the world with healthy, sustainable, delicious food options.

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