Lotus Bakeries: invests in Dutch online dtc brand Oot

Lembeke / BE. (lbbv) Belgium’s Lotus Bakeries Group, through its corporate venture Fund FF2032, recently acquired a minority stake in Dutch direct-to-consumer brand Oot.

Unable to find a healthy and tasty granola brand in the supermarket, Founder Valentine van der Lande launched her own online brand of granolas in 2018: Oot.

Oot offers a broad range of freshly baked, gluten-free and organic granolas that are low in sugars. The products are sold online at www.oot.nl and delivered straight to the consumers’ doorstep. Catering to their personal preferences, consumers can either place single orders or opt for a convenient subscription model to ensure a continuous product supply at home. The granolas are available in six different variants, including a classic granola Full of nuts, a cacao granola and a low-carb «keto» granola. Since its launch, Oot Granola has quickly grown its customer base to 60,000 customers in the Netherlands and Belgium.

Oot founder van der Lande about the investment: «Lotus Bakeries is a company I greatly admire for its entrepreneurial culture and continuous drive to conquer the world with its products. Since the start three years ago, Oot has grown strongly in the Benelux and we have the ambition to become the biggest healthy breakfast brand in Europe. FF2032 allows us to maintain our entrepreneurial spirit, while supporting us financially and strategically in realising our ambitious growth plans.»

Isabelle Maes, CEO Natural Foods Lotus Bakeries, joins the board as non-executive director: «Oot caught our attention with its pure online direct-to-consumer concept. We are impressed by the growth path of Oot, driven by the online subscription business that creates a robust customer base and on top provides direct access to consumers to be able to cater to their preferences. We strongly believe in the scalability of this model to accelerate the business both in the Benelux and internationally. We are very happy to be able to be part of this journey and to contribute to the ambitious growth plan of Oot.»