Rockville / MD. (pf) In a global food and beverage market with retail value in U.S. Dollars of more than five trillion USD, non-GMO products accounted for 550 billion USD of that total in 2014, according to market research publisher Packaged Facts. With sales of 200 billion USD for non-GMO foods and beverages, the United States accounts for 36 percent of the overall global non-GMO total. The findings were published in the all-new report, «Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition».
In the U.S., there is a steady, ongoing increase in the number of products identified as non-GMO, notes David Sprinkle, research director for Packaged Facts. New non-GMO product launches in the U.S. have been estimated to be about 2’000 per year up from just a few hundred a decade ago. This is taking place in both the retail market and in foodservice. Driving the market is an expanding consumer desire to have healthier foods with fewer added ingredients or an aspects that are not «natural», even though that term has not been officially defined by either the Food and Drug Administration or by the U.S. Department of Agriculture.
Organic and natural foods accounted for the lion’s share of domestic non-GMO sales at 60 percent of the U.S. market last year. Packaged Facts projects that this share will increase to about three-fourths of overall non-GMO retail sales by 2019. The increase of organic/natural as a part of non-GMO reflects: (1) the increasing popularity of organic food specifically and natural foods more generally with American consumers;(2) the linkage between organic and non-GMO in consumer understanding; (3) and the probability that there will be no resolution on a national level regarding mandatory GMO labelling on food and beverage products.
Looking ahead on a larger scale, Packaged Facts forecasts the total global market for non-GMO foods and beverages will almost double by 2019 due to a compound annual growth rate (CAGR) of 15 percent between 2014 to 2019, outpacing the CAGR for U.S. non-GMO sales. Nevertheless, the U.S. share of the global non-GMO market will hold at about one-third (Imgage Source: Salt and pepper macro image [title] / Jon Sullivan [author] / public domain [usage]).