McDonald´s: Names Global Chief Brand Officer

Oak Brook / IL. (mdc) McDonald´s Corporation announced that its board of directors has elected former McDonald´s executive Steve Easterbrook as executive vice president and global chief brand officer. Easterbrook, 45, will have global responsibility for marketing, menu development and consumer and business insights. He will succeed Kevin Newell, who recently assumed the new role of chief brand and strategy officer for McDonald´s USA. He will report to Don Thompson, McDonald´s president and CEO. «Steve has demonstrated dynamic leadership and creative thinking within the restaurant industry and throughout his previous career at McDonald´s», Thompson said. «I am thrilled to welcome him back to the Golden Arches and confident that with his expertise, we will reach customers in new and innovative ways». Easterbrook was most recently CEO of Wagamama Limited, a United Kingdom restaurant chain. He will be based in Oak Brook, Illinois, and will join McDonald´s in the coming months. «I am excited to return to McDonald´s and leading a talented team at one of the world´s most iconic brands», Easterbrook said. «I look forward to engaging customers in new brand experiences while driving the business».