McDonald’s: Sales in Europe flat, in Germany negative

Oak Brook / IL. (mdc) McDonald´s Corporation announced that global comparable sales increased 1,2 percent in April. Performance by segment was as follows: U.S. was flat; Europe up 0,3 percent; Asia/Pacific, Middle East and Africa (APMEA) up 2,9 percent. «We are strengthening our business plans by emphasizing customer-driven strategies», said McDonald´s President and Chief Executive Officer Don Thompson. «We remain focused on delivering an outstanding restaurant experience by serving our customers their favourite McDonald´s food and drinks and offering compelling value, choice and convenience to create easy, memorable experiences». In April, U.S. comparable sales were flat as industry dynamics remained challenging. McDonald´s U.S. remains focused on strengthening its appeal to customers through quality food, outstanding service and good value. During the month, the U.S. featured McDonald´s popular breakfast options complemented by a McCafé coffee promotion and introduced a new premium sandwich, the Bacon Clubhouse. Europe´s comparable sales rose 0,3 percent in April as positive performance in the U.K. and France was mostly offset by negative results in Germany. Strong promotional performance, value menu enhancements and growth at breakfast contributed to the segment´s results. Comparable sales in APMEA increased 2,9 percent in April. Strong results in China, including comparison against the prior year impact from Avian influenza, and positive results in Australia and many other markets were partially offset by ongoing weakness in Japan. Convenience initiatives, enhanced value offerings and McDonald´s menu variety contributed to the segment´s monthly performance. Systemwide sales for the month increased 2,5 percent, or 3,7 percent in constant currencies.

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