McDonald’s: Sales in Europe up 0,4%, in Germany negative

Oak Brook / IL. (mdc) McDonald´s Corporation announced that global comparable sales increased 0,9 percent in May. Performance by segment was as follows: U.S. down 1,0 percent; Europe up 0,4 percent; Asia/Pacific, Middle East and Africa (APMEA) up 2,5 percent.

«Around the world we are pursuing opportunities to provide our customers with their favourite food and drink, create memorable experiences, offer unparalleled convenience and become an even more trusted brand», said McDonald´s President and Chief Executive Officer Don Thompson. «We are intensifying our commitment to place the customer at the center of everything we do and are determined to create experiences that deliver the most meaningful impact for our customers and our business».

In May, U.S. comparable sales decreased 1,0 percent amid ongoing broad-based challenges. McDonald´s U.S. business is heightening its customer focus through service, value and menu initiatives to stabilize results. During May, these efforts were reflected in the promotion of Dollar Menu + More offerings and breakfast including a focus on McDonald´s popular McCafé coffee.

Europe´s comparable sales rose 0,4 percent in May led by positive performance in the U.K. and France, partly offset by negative results in Germany. Unique affordability options, premium menu choices and expansion of the segment´s beverage business supported the month´s results.

In May, APMEA´s comparable sales increased 2,5 percent reflecting strong results in China, including comparison against the prior year impact of Avian influenza, and positive performance across a number of markets, partially offset by ongoing weakness in Japan. Across the segment, APMEA remains focused on strengthening its value platforms, breakfast day-part and convenience.

Systemwide sales for the month increased 2,4 percent or 3,4 percent in constant currencies.

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