Deerfield / IL. (mdlz) Mondelez International’s first «made-in-Russia» Oreo biscuits are reaching Russian stores in October after the company upgraded a manufacturing line at its Sobinka plant. The investment supports the company’s global growth strategy, which includes expanding iconic Power Brands like Oreo to new markets. Mondelez International is already the No. 1 biscuit maker in Russia with brands such as Jubilee, Barni and TUC.
«Oreo is the world’s No. 1 biscuit, so this represents a major snacking milestone for the Russian market», said Hossam Ashour, General Manager, Mondelez Rus. «Now consumers in Russia will be able to enjoy these legendary cookies, experience the world-famous ritual of «twist, lick and dunk» and love them as they are loved the world over! In addition, producing Oreo in Russia will make these delicious treats more accessible to local consumers and help expand Russia’s biscuits market».
Oreo will be available in retail outlets across Russia in three formats: a 38 grams package for individual consumption, and larger 95 grams and 228 grams packages to enjoy with family, friends and colleagues. With approximately 2.5 billion USD in annual revenues in 2014, Oreo is the world’s favourite cookie. Every year, more than 40 billion Oreo cookies are produced in 18 countries around the world. Thanks to its unique positioning and classic recipe, Oreo is now sold in more than 100 countries (Image: Andy Melton).
