Helsinki / FI. (ng) Nordea Group appoints Ulrika Romantschuk as Head of Brand, Communications and Marketing. She will also become a member of the Group Leadership Team. Romantschuk, 54, currently serves as Executive Vice President, Communications and Branding, of Fazer Group and has been a member of the Group Management Team since 2005. She also has experience in the financial services sector as Director and Head of Communications of Aktia Bank PLC and Information Officer of Nordic Investment Bank. Ulrika holds a Bachelor in Political Science from the Swedish School of Social Science, the University of Helsinki.
«I am very pleased to announce Ulrika Romantschuk as our new Head of Brand, Communications and Marketing. She has a strong track record within branding, communications and marketing in combination with execution of strategies, the understanding of the business to consumer relationship as well as the Nordic financial services sector and then she is a very seasoned leader. Ulrika Romantschuk will support us in strengthening our interactions with our customers and other stakeholders,» says Nordea President and Group CEO Frank Vang-Jensen.
«I am excited to join the leading bank in the Nordic region and together with the team create brand awareness and customer engagement that support Nordea’s growth strategy,» says Ulrika Romantschuk. The appointment is subject to regulatory approval. Ulrika Romantschuk will start in her position on 01 November 2020.
«Fazer’s good reputation and strong brand are important assets in executing the Group’s growth strategy. I would like to take the opportunity to thank Ulrika for her long contribution to Fazer. I wish her the best of success in her new challenges,» says Christoph Vitzthum, President and CEO of Fazer Group, in another news release. Romantschuk joined Fazer in 2003 and will continue in her position until October 2020.