Nothing Bundt Cakes: Celebrates 600th-Bakery Milestone

Dallas / TX. (nbc) Nothing Bundt Cakes, largest specialty cake bakery of the United States, is celebrating the opening of its 600th bakery, located in Tampa, Florida, as the brand continues its strategic expansion. Founded 1997 in Las Vegas, Arizona, the now Dallas-based company counts locations throughout more than 40 U.S. states and Canada.

Acquired 2021 by an affiliate of Roark Capital Group, Nothing Bundt Cakes opened 84 bakeries in 2023. Its 600th bakery is the 41st new location so far in 2024. The brand is on track to become one of the highest-growth companies in the industry over the next few years, with more sites in the development pipeline as it expands in new and existing markets. The brand has ambitious plans to open its 1,000th location by 2027.

«With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying «little sweet treats» and the snackification of the American diet, Nothing Bundt Cakes is growing faster than ever,» said Nothing Bundt Cakes CEO Dolf Berle. «We have been able to drive the business forward by elevating celebratory occasions and leveraging the «treat yourself» trend – something our cakes have been doing since we opened our first bakery more than 25 years ago.»

In addition to cultural trends, companywide initiatives led by the brand’s leadership team are also creating unprecedented growth. Berle, the executive team and Bakery Owners across the country have focused on flavor innovation and ongoing digital transformation to delight guests and encourage even more visits.