Oslo / NO. (ok) Norway’s Orkla Food Ingredients has signed and completed an agreement to purchase Cake Décor Limited (Cake Décor) and For All Baking Limited (FAB). The companies manufacture and sell cake decorations and accessories for online sale, bakeries and grocery retailers from their headquarters in Glasgow, Scotland.
Through its wholly-owned subsidiary NIC Enterprises Limited , Orkla Food Ingredients has entered into an agreement to purchase 100 percent of the shares in the two companies Cake Décor and FAB.
Cake Décor is a well-established player in cake decorations, sprinkles and accessories for the home baking, artisan bakery and food service markets. The majority of its sales are made to consumers through the UK grocery trade.
FAB is behind Sprinkles + Co., Cake Décor’s e-commerce business that caters especially to artisan bakeries. FAB also has growing direct-to-consumer sales through Amazon and eBay.
Cake Décor was established in 2006 and its headquarters, production and warehouse facilities are located in Glasgow, Scotland. The business is owned and headed by the main shareholder, Bill Donnelly. The company’s management will remain in their present roles, including Bill Donnelly who will continue to serve as Managing Director for two years.
The company had 98 employees and a turnover of GBP 14.4 million (approximately NOK 168 million ) in 2020. The company will be consolidated into Orkla’s financial statements as of 1 May 2021.
In the UK , Orkla is active in the home-baking sector through the OV Group. The acquisition of Cake Décor and FAB will allow Orkla in the UK to expand into related products and offer a greater range to its core customers.