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Orkla ASA: agrees to purchase Denmark’s Easyfood

Oslo / NO. (ok) Through its wholly-owned subsidiary Orkla Foods Danmark A/S, Norway’s Orkla ASA has entered into an agreement to purchase 90 percent of the shares in Easyfood A/S, a Danish producer of bread-based convenience products for the out-of-home channel.

More and more consumers are eating outside their home. Since 2000, on the basis of this trend, Easyfood has established itself as a solid supplier to the out-of-home market in Denmark, and has a growing customer base that includes in-store bakeries, convenience stores, cafés, petrol stations and food service.

«Easyfood is well positioned in a growing market for convenience products. Orkla holds a strong position in the Danish grocery sector, in a wide range of food categories. Through our acquisition of Easyfoood, we are strengthening our position in the out-of-home market and in channels with higher growth than traditional grocery stores,» says Carsten Hänel, CEO of Orkla Foods Danmark.

«Orkla is the Nordic region’s leading branded consumer goods company and will provide valuable expertise and support in Easyfood’s future growth. Together, the two companies will be well positioned to respond to new consumer habits, and I am looking forward to being part of the journey ahead,» says Flemming Paasch, CEO of Easyfood.

Easyfood currently has 144 employees. The company’s headquarters, warehouse and production facilities are located in Kolding, Denmark, where the business was established in 2000. The present owners are Flemming Paasch and Hemming Van, of which the first mentioned will remain in the company as CEO and minority shareholder.

The company had a turnover of DKK 316.1 million (approximately NOK 415 million) in the last 12 months as at 30 October 2018, and normalised Ebitda of DKK 33.7 million (about NOK 44 million) in the same period. While the company’s turnover is mainly generated in Denmark, exports account for a growing share, currently around 14 percent.

The parties have agreed on a purchase price that values the company at DKK 330 million (circa NOK 433 million). The agreement is subject to the approval of the Danish competition authorities.

In connection with this transaction, Orkla was advised by Plesner (legal) and Deloitte (transaction service), while the sellers were advised by Andersen Partners (legal), ATRIUM Partners (financial) and EY (transaction service).