Louisville / KY. (pj) Papa Johns announced a new design for international restaurants that invites people to enjoy Papa Johns premium pizza in a warm environment that brings the Papa Johns promise of «Better Ingredients» to life. The pizzas are highlighted throughout the new restaurant with colors, lighting and décor that showcase Papa Johns’ new visual brand identity. In a streamlined and flexible environment, Papa Johns employees will be able to prepare high-quality food more efficiently and serve it in the most seamless, personalized way.
Following the introduction of a more modern design for Papa Johns restaurants in North America last year, this new design for international restaurants will enhance the Papa Johns experience in the many Papa Johns restaurant formats around the globe. Whether a particular restaurant is focused on delivering pizza to customers, serving guests or a combination of both, Papa Johns international franchisees will be equipped with materials and finishes that can be tailored to the specific needs of each of their restaurants.
The first restaurant in the new design opened in China’s Hubei Province, and seven other locations are currently under construction or renovation in Jordan, the United Arab Emirates, Saudi Arabia and Kenya. Following Papa Johns’ growth in opening new international restaurants around the world and expanding into new countries, the new design represents the latest way Papa Johns is evolving its customer and employee experience.
«The growth and momentum of Papa Johns continues to attract leading operators who want to bring the Papa Johns experience to new parts of the world,» said Amanda Clark, Papa John’s chief international and development officer. «By strengthening our premium position within the QSR pizza industry, this new restaurant design gives current and potential franchise partners another reason to choose to work with Papa Johns.»
In creating the new store design, the colors, surface materials and messaging were artfully selected for both the interior and exterior to tantalize the senses and provide visual cues that highlight Papa Johns’ handcrafted, quality products. The colors used were inspired by Papa John’s premium ingredients and include Tangy Tomato (red), Fresh Basil (green), Fluffy Dough (off-white) and Punchy Garlic (bright purple) to add bold pops of color and playful accents. On the walls, customers will find artwork depicting Papa Johns’ new «hand-drawn happiness» illustration style, which reflects both the vibrancy of the Papa Johns brand and the artisanal nature of its products (Photo: Papa John’s).