Helsinki / FI. (fg) Patrik Hellgren has been appointed CEO of Fazer Bageri in Sweden as of 1 June 2021. Patrik started his career at Fazer in 2017 as Head of Key Account Management and has most recently worked as Sales Director for Fazer Bageri. Patrik has broad experience in the Swedish food industry from previous roles at Mars and Wrigley and ICA.
«Patrik is a valued leader with broad experience from various roles in fast-moving consumer goods and retail. He has been a key player in shaping the collaboration with Polfärskt and the new business model for Fazer Bageri in Sweden, which makes him well suited to lead the further development,» says Lara Saulo, EVP and Head of Business Area Fazer Bageri.
In February, Fazer Bageri announced its new business model with the new retailer Polfärskt. «We are in the midst of an exciting transformation at Fazer Bakery. I am really looking forward to continue implementing our strategy together with our entire team and with Polfärskt as a partner,» says Patrik Hellgren.