Paulig Group: announces new Chief Marketing Officer

Helsinki / FI. (pg) Finland’s Paulig Group announces that Mariell Toiger has been appointed Chief Marketing Officer (CMO) and member of the Leadership team as of 01 April 2024. She will be leading the marketing and innovation function with over 100 employees at Paulig. The company’s marketing and innovation team will have a significant role endorsing Paulig’s new growth strategy and enabling new engaging ways to connect with its consumers across Europe. Toiger will be located in Tallinn, Estonia.

Mariell Toiger has a strong background in marketing with over 15 years of experience in the FMCG (Fast Moving Consumer Goods) industry. She first started at the Group as a marketing assistant and then quickly entered managerial positions. She has obtained strong business and strategic management skills from different companies, and functions at Paulig, such as marketing, finance, sales and supply chain.

20240327-PAULIG-GROUP(Photo: Paulig Group – Mariell Toiger)

«I am very excited and honoured to take on this new role at Paulig and I look forward to working with the talented teams across the company to create memorable experiences for our consumers and customers. Paulig has a strong heritage together with constant renewal and striving for excellence. I am eager to contribute to our vision of being the shaper of popular food culture and a sustainable frontrunner in the industry with innovations that meet the needs of our consumers and shoppers,» says Mariell Toiger.

Group-CEO Rolf Ladau: «We warmly welcome Mariell to our leadership team. She is a dynamic and visionary leader, who has demonstrated strong results in driving growth, innovation and brand building in Paulig Group’s business. I am confident that she will bring a lot of value to our leadership team and to our marketing and innovation function.»