Purchase / NY. (pci) Simba, a part of PepsiCo Inc. South Africa, has officially opened a state-of-the-art chip manufacturing facility in Prospecton, KwaZulu-Natal. The facility is Simba´s third manufacturing facility in South Africa. The Prospecton plant will enable Simba to meet the increasing demand for its Lay´s and Simba potato chip products. With Simba´s two other plants located in Gauteng and the Western Cape, the Prospecton plant is strategically positioned to ensure a strong regional presence while providing the opportunity for future expansion. «We have seen demand for our products grow for a number of years now and our new facility will help us meet this demand and better serve the needs of our valued retail partners», said Andrew Havinga, Simba manufacturing director. Advanced technology will ensure a highly efficient and environmentally stable operation that can produce to optimal performance levels. This includes processes to increase machinery efficiency while reducing electricity consumption and increasing water reuse (which limits the drain on critical natural resources). «This is a very proud moment for Simba and its employees», said Havinga. «Simba is one of our country´s most-loved brands and has been a valued part of the South African landscape for over 58 years, which is why we are pleased to open this world-class manufacturing site and to welcome our new 90-strong team members», he said. PepsiCo´s Simba snacks business offers global brands such as Lay´s, Doritos chips and dips, Cheetos, Ghost Pops, Chipstix and Millstones.