New York City / NY. (pop) PopUp Bagels, the viral bagel startup which has with own words skyrocketed in popularity, announced it has closed an USD 8 million capital raise to fund its future growth and expand its executive team. The round was led by Stripes, a NYC-based growth equity firm which has funded such iconic brands as Levain Bakery and Erewhon Organic Grocer. Investors in the previous round including Darren Rovell’s Tastemaker Capital and Habitat Partners, the investment arm of Red Antler, also returned to coinvest. PopUp Bagels was launched in the pandemic in 2020 out of the home kitchen of Adam Goldberg in Westport, Connecticut. After handing them out to neighbors, word began to spread about what made them the «best bagel on the planet». Soon, people began to pay for them by ordering them online days in advance and picking them up at specified times and locations. Having won the Brooklyn Bagelfest’s «Best Bagel» two years in a row, PopUp engaged in a significant raise last year led by Hollywood producer and food concept investor John Davis. The capital allowed PopUp to, among other things, expand their retail footprint in Greenwich, Connecticut, and Greenwich Village.