Washington / DC. (gov) This year´s U.S. «Cereal City Festival» kicks off this evening with a parade in downtown Battle Creek, Michigan. But the highlight of the festival, in the city that bills itself as the Cereal Capital of the World, is the world´s longest breakfast table. In the morning, hundreds of volunteers will be serving breakfast in shifts to perhaps 70’000 people – greater than Battle Creek´s population of about 52’000. The festival will continue with concerts, a foot race, and events to help supply food banks. Battle Creek is the birthplace of America´s cereal industry, and six of the 41 breakfast cereal makers in the U.S. are located in Michigan. Battle Creeks´ Kellogg´s and Post Holdings companies are prominent in the industry, which generates eleven billion USD worth of product annually – according to the U.S. Census Bureau.