Groot Bijgaarden / BE. (pnv) Just over a year ago, Belgian Puratos Group, leading innovator in the bakery, patisserie, and chocolate industry, created four new subsidiaries on the African continent, among which, Puratos Ivory Coast. The Group’s commitment to further establishing local presence hits a new milestone with the launch of Puratos’ first chocolate made in Ivory Coast.
Chocolanté: Puratos’ first chocolate made in Ivory Coast
Since 1988, Puratos produces chocolate in Belgium under the brand Belcolade, as well as in North America, South America, Asia, and since July 2021, in Africa under the brand Chocolanté. Ivory Coast is the world’s first producer of cocoa beans. With 100% Ivorian beans, fermented and processed in the region of San Pedro, 300km West of Abidjan, this new Chocolanté benefits of full integration from farmer to chocolate. Chocolanté chocolate will be sold in Ivory Coast and exported to other African countries.
«I am proud to witness the launch of Puratos’ first chocolate production on the African continent with Chocolanté Ivory Coast. By working side by side with local communities, we produce a delicious range of chocolates, certified Cacao-Trace, with the commitment to improving the living conditions of cocoa farmers,» comments Edouard Pot, Regional Director of Emerging Markets in Asia Pacific, Middle East and Africa at Puratos.
Cacao-trace: Together for a better future for cocoa and chocolate
Around the globe, close to 50 million people are dependent on cocoa for their livelihoods. On average, cocoa farmers earn less than EUR 2 per day, an income below the poverty line. The Cacao-Trace program trains farmers and helps them to deliver cocoa beans of superior quality, increasing their revenue through a premium price and a chocolate bonus of EUR 0.10 per kilo of chocolate, on top of conventional farm gate price. Today the premium price and chocolate bonus add up to the equivalent of 3 to 4 extra months of salary. Since its creation in 2014 by Puratos, the Cacao-Trace program is active in many countries around the world1 and aims to increase its net positive social and environmental impact on the cocoa supply chain. Cacao-Trace positively impacts farmers communities in San Pedro region. Not only do farmers receive a quality premium for cocoa beans meeting Cacao-Trace standards, but the unique chocolate bonus programs has already funded several projects which includes providing 500 educational scholarships farmer’s children and building 3 water stations, 2 schools and 1 fully equipped maternity building.
Puratos is strongly committed to sustainably sourcing cocoa, with continuous efforts to end deforestation related to cocoa and to strive for a living income for cocoa growers. By 2030, 100 percent of Puratos Group cocoa ingredients will be sustainably sourced, 30 percent of cocoa ingredient will be sourced through the Cacao-Trace Program. Puratos has recently closed on a EUR 1 billion financing from a group of private investors including Barings as the lead account. The first draw of the financing will be used to further accelerate the Cacao-Trace program.