Denver / CO. (qip) QIP Holder LLC (Quiznos), one of the United States´ premier quick-service restaurant chains and the pioneer of the toasted sandwich, announced the selection of Susan Lintonsmith as the brand’s new Chief Executive Officer.
Lintonsmith has more than 25 years of experience working with world-class brands, and a proven record of success as a member of Quiznos executive team. Joining the brand as Chief Marketing Officer in 2012, Lintonsmith led the revitalization of Quiznos marketing efforts with a greater focus on quality ingredients, menu improvements and simplification to re-energize store level growth and economics. In her most recent role as Global Chief Marketing Officer, she was instrumental in opening the China market and leading the opening of Quiznos Grill, a foray into a premium sandwich in a fast-casual environment.
«Susan has a real passion for the restaurant industry and has been a vital contributor to Quiznos successful brand evolution over the last four years», said Quiznos Chairman, Doug Benham. «During her tenure, Susan has consistently translated menu and marketing innovation into operational value. With Quiznos 35th anniversary celebration underway, I have the utmost confidence in the future of our brand under Susan’s leadership».
«I am honoured and excited for the opportunity to lead the Quiznos team of dedicated and talented professionals», said Quiznos CEO, Susan Lintonsmith. «I look forward to working alongside the management team, team members and franchisees to add value to the entire Quiznos system by serving our guests and creating sustainable growth».
In addition to Lintonsmith’s new leadership position, Quiznos named Christina Maxwell as Chief Financial Officer. Maxwell joined Quiznos in 2012 as SVP of Finance and Accounting. Maxwell has more than 20 years of experience in financial analysis, strategic planning and process flow improvements.
Maxwell’s predecessor, Katie Scherping, CFO and Interim President + CEO, is leaving the company to pursue an opportunity outside the restaurant industry. «On behalf of the board, we thank Katie for her leadership throughout the financial transition of our business over the last several years», Benham stated. «We wish her all the best in her new endeavours».
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