Raisio / FI. (rg) The Board of Directors of Finland’s Raisio Group has approved the new strategy of the company for 2019 to 2021. Raisio focuses on healthy food and aims to be an innovative and increasingly international brand house. Strategic growth both organically and through acquisitions is Raisio’s key target. The goal-oriented Responsibility Programme is a solid part of the strategy.
Raisio’s new Healthy Growth Strategy is based on two strong pillars. On the one hand, Raisio will continue to invest in the growth of the leading, international cholesterol-lowering Benecol brand, and on the other, the company will build a European business based on Raisio’s strong oat expertise.
Raisio also seeks growth by expanding into new markets in Europe and by strengthening the growth and profitability of its core businesses. The future Raisio is a strongly values-led company whose long-term success is enabled by its skilled and committed employees.
The Board also defined Raisio’s strategy-based financial targets. During the strategy period, the goal is to reach a higher than four per cent annual average organic net sales growth and comparable EBIT of higher than 10 per cent of net sales. Raisio aims to reach net sales of EUR 260 million and comparable EBIT of EUR 32 million in 2021. The goals have been defined for the company’s continuing operations in 2018. Raisio will continue its investments in the brands, R+D and company’s own production in its most important product categories.
Raisio clarifying its structure to match business ideas
In 2018, Raisio focused on its core businesses and carried out structural changes. From the beginning of 2019, the company will renew the Group’s reportable segments. The new business segments will be Healthy Food and Healthy Ingredients.
The Healthy Food Business Unit focuses on the consumer brands with Europe as its market area. The Healthy Ingredients Business Unit will include fish feeds, the sale of Benecol product ingredient and the sale of grain-based foods and their ingredients for industrial and catering companies.