RBI: announces launch of «Popeyes» in Italy

Toronto / CA. (rbi) «Popeyes», franchise system of Canada’s Restaurant Brands International Inc. (RBI) is excited – through Restaurant Brands Iberia (RB Iberia) – to announce the entry into a master franchise agreement to develop and grow the brand in Italy. The first restaurant is scheduled to open later this year.

Founded in New Orleans in 1972, «Popeyes» has more than 50 years of history and culinary tradition incorporating Cajun and Creole flavor profiles. «We’re very excited about growing the brand in Italy with RB Iberia, a long-term partner and strong operator. We have set ambitious expansion plans for our iconic brand, and today’s news highlights our commitment to serving «Popeyes» bold Louisiana flavors to more guests around the world,» said David Shear, President of International, Restaurant Brands International.

«We are thrilled to spearhead the launch of «Popeyes» in Italy. It is an iconic brand, that has been well-received in Spain, and we are fully committed to its success within the Group,» stated Gregorio Jiménez, Chairman of Restaurant Brands Iberia.

«Popeyes» is one of one of the world’s largest chicken quick-service restaurant brands with over 4,300 restaurants in over 35 countries around the world. This agreement marks a continuation of the expansion plan in Europe, with restaurants already present in ES, CH, UK, RO, FR, and more recently in PL and CZ.