Romania: about Vel Pitar, Titan, Boromir and Dobrogea Group

Bucharest / RO. (wib) The Romanian market of milling and baking is estimated at some two billion EUR – with Vel Pitar, Titan, Boromir and Dobrogea as main players. The companies estimate for this year a growth of at least ten percent of their businesses. The cumulated value of these companies going to attain some 437 million EUR, «FinanciaRul» says.

Vel Pitar SA, the biggest player in the filed, is targeting a turnover of 150 million EUR compared to 130 million EUR last year, says FinanciaRul. The Bucharest-based group holds bread factories in ten counties and in Bucharest, having more than 170 own stores. In the first quarter of 2008, Vel Pitar business advanced by some 86 percent from the similar period of last year, to 36,7 million EUR.

Bakery producer Titan, based in Bucharest, estimates 47 percent growth in business this year, up to 100 million EUR and 18,8 million EUR in profit, five times higher year-on-year, according to a release sent to the Bucharest Stock Exchange (BVB), where the company is listed. Titan is a subsidiary of the Austrian LLI Euromills GmbH under the umbrella of Leipnik Lundenburger Invest (LLI).

Valcea-based Boromir Ind. SRL hopes to attain 121 million EUR in turnover compared to 110 million EUR last year – the Romanian Business Standard says. Boromir was founded 1994 and its main activities are baking and milling. The company controls almost ten percent of the milling activity all over Romania.

Leader on the flour segment, Dobrogea Group, is targeting a turnover of 67 million EUR, twelve percent higher than 2007, following the brands consolidation and expansion on new markets. In 2006 the group had 1’250 employees in twelve production units located on two industrial platforms in Constanta and the main urban communities in Romania. In 2006 Dobrogea had a portfolio of over 200 products, 94 brands, eight inventions, 168 industrial models and 14 industrial drawings. The group produces over 100 types of bread as well as biscuits, breakfast cereals or pastry products. Established over 40 years ago, Dobrogea was privatized in 1995 and became a 100 percent Romanian private company.

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