Rudi’s Organic: Unveils New Brand and Packaging

Boulder / CO. (bw) Rudi´s Organic Bakery Inc., the United States´ largest certified-organic bread brand, unveiled its new brand identity and packaging at the annual Natural Products Expo West in Anaheim, California. Following extensive research, Rudi´s Organic redesigned its brand and packaging to better reflect the brand´s optimistic outlook, vibrant energy, passion for healthy living and dedicated commitment to baking breads using simple, organic ingredients moms feel good about. The new look features bright colours, callouts to organic ingredients and eye catching graphics, and will help the brand stand out in the bread aisle, which consumers now perceive as a «sea of sameness».

«We have learned that the Rudi´s Organic Bakery customer, who is highly educated and looking for nutritious options for her family, sees our products as being very different than the rest of the what´s available in the bread aisle because of our commitment to baking bread on the bright side using simple and organic ingredients», said Doug Radi, vice president of marketing at Rudi´s Organic Bakery.

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