Sara Lee: The truth behind «whole grain white bread»

Chicago / IL. (wib) Sara Lee Corporation has agreed to clarify labels showing the amount of whole grain contained in its Soft + Smooth bread. The Downers Grove, Illinois-based company and food-labelling advocacy group, Center for Science in Public Interest, reached an agreement on the labels. The advocacy group claimed that Sara Lee´s label on the Soft + Smooth bread were misleading because the product is made mostly from refined white flour. Sara Lee says labels will now reflect that the bread is made up of 30 percent whole grains, instead of reading «whole grain goodness». A spokeswoman for Sara Lee says the company is happy to make the changes and considered a more exact label for the Soft + Smooth bread before the advocacy group´s criticism.

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