Smart colour blends for plant-based meat and seafood

Hoersholm / DK. (hnc) Denmark’s Oterra A/S, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of its new ready-to-use Red and Pink «ColorFruit» and «FruitMax» blends for plant-based meat and seafood. The new blends help food manufacturers meet the growing consumer demand for clean label plant-based products that mimic the look and behavior of traditional animal-derived variants. Free from palm oil, and made from plant and vegetable based raw materials, the new blends are the natural «plant for plant» coloring choice.


With color influencing 50 to 85 percent of​ purchase decisions, Oterra’s ready-to-use blends, are not only convenient to use and ideal for reducing complexity in the manufacturer’s process, they are also perfect for creating stable tailor-made shades for all types of meat and seafood substitute products, be it burgers, sausages, minced meat, meatballs, deli slices, salmon or tuna steaks.​ Designed by Oterra’s world-class technical team, the new Red and Pink blends expand upon traditional colors for plant-based products, by utilizing a special pigment combination that means the color not only looks great in the first instance but also mimics animal-based meat by changing color during the cooking process (Photo: Oterra).