Subway: Brand Refresh Results in Positive Sales Momentum

Milford / CT. (ssc) According to Subway IP LLC sales momentum in the sandwich restaurants has steadily been building since the beginning of 2021, including positive same store sales in Q2 of 2021, versus Q2 of 2019, and the «Eat Fresh Refresh» launch accelerated this momentum, with August sales the strongest Subway has experienced since 2013.

Overall U.S. restaurants sales in August are up more than 4 percent, compared to the same period in 2019. The top-performing quartile, representing over 5,000 restaurants, experienced a 33 percent increase in sales and the top three combined quartiles, about 16,000 restaurants, averaged an increase of nearly 14 percent. In addition, the week of the campaign launch, Subway had its highest average unit volume per week in over eight years and the company is projecting to beat its sales plan for the year by more than USD 1 billion.

«The journey to build a better Subway has begun, and the changes are having a positive impact on restaurant sales,» said John Chidsey, CEO, Subway. «As we continue this journey, our priority is working hand-in-hand with our dedicated network of franchisees to ensure they have the tools and support needed to grow their business and experience a positive return, resulting in franchisees continuing to invest in their business and the brand.»

The «Eat Fresh Refresh» launched a multi-year transformation journey to build a better Subway, starting with improvements to almost every core menu item along with important digital upgrades and visual updates that elevate the overall guest experience.

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