Subway: Enhances Digital Storefront Platform

Milford / CT. (ssc) Subway restaurant chain announces the acquisition of a digital technology team and assets from Avanti Commerce, a Vancouver-based online commerce solution provider and «Subway» restaurants partner since 2011.

The 20-person team joining «Subway» Digital from Avanti Commerce will remain and grow in Vancouver, which is a technology hub for Canada and a centralized location for technology and digital talent. As part of the «Subway» Digital group, the new team will be dedicated to the expansion and customization of unique e-commerce and omni-channel platforms for the sandwich chain.

«This reinforces our commitment to attracting top technology and digital marketing talent», said Carman Wenkoff, «Subway» restaurants CIO and Chief Digital Officer. «This will bring our commerce platform of enhancing engagement and building loyalty to the next level and will allow us to deliver value to the market quickly».

«Subway» restaurants will also continue to partner with Avanti’s Innovation Team to further extend the capabilities of their digital strategy. The teams are currently developing an in-restaurant kiosk program.

«Being the only provider that has deployed online ordering at such a large scale, in multiple countries, has put us in a great position to pursue our mission of providing convenience while bridging the in-store and online experience for brands and customers alike – a real omni-channel approach», says Jason Strashek, Avanti’s founder and CEO.

«Subway» Digital is building the framework for a comprehensive digital strategy around the world. With the creation of «Subway» Digital, the newest division for «Subway» restaurants, the brand is looking to add at least 50 jobs this year, and up to 150 total over the next few years, including five on the new team in Vancouver.