Technomic: reveals global opportunities for breakfast

Chicago / IL. (tni) Technomic market research just released the «Breakfast Global Menu Category Report», providing robust coverage, including consumer food and beverage preferences; segment patronage; key global, regional and local restaurant brands; and menu trends and insights on new product development strategies. «The breakfast category remained largely resilient throughout the global pandemic, and now presents an opportunistic daypart for many restaurant operators and supplier partners,» explains Aaron Jourden, director of global research and insights at Technomic. «Consumers are back to using restaurants and foodservice outlets as normality returns to everyday life, but their attitudes, preferences and even venue types vary from country to country.» Key findings include:

  • 24 percent of consumers globally source their breakfast from a restaurant or foodservice venue, down just 2 percent from pre-pandemic
  • 48 percent of consumers in Mexico dine at a full-service eatery for breakfast—the highest percentage in North America for this segment
  • 39 percent of consumers globally purchase a breakfast sandwich on occasion, with some of the highest popularity in Chile (53 percent) and Malaysia (45 percent)
  • Four of the five most-preferred breakfast beverages among consumers globally are hot preparations, including hot coffee, hot tea, hot specialty coffee and hot chocolate

The report is a deliverable included in Technomic’s «Global Foodservice Navigator», which provides ongoing tools to keep at the forefront of evolving consumer, menu and operator trends on both a country and global level.

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