Tesco PLC: offloads Euphorium Bakery

Hertfordshire / UK. (sev) British Tesco PLC has decided to sell its Euphorium Bakery business. The grocery giant went into partnership with founder Daniel Bear and the bakery in 2012, when the first Euphorium store within a Tesco store opened in Kensington. In 2013 the partners launched The Bakery Project – a collaboration between Euphorium and Tesco designed to revolutionise the British everyday supermarket bakery range. In 2013 also a wider roll-out began with approximately 60 Euphorium stores within Tesco stores as well as a handful standalone stores. In 2014 the supermarket chain closed approximately 100 in-store bakeries after opening a centralized production facility for fresh baked goods for the Euphorium Bakery Project. In April 2015 Tesco PLC took full ownership of the Euphorium bakery chain (founded 1999). Now the grocery giant has offloaded its Euphorium business as Tesco PLC continues to shift focus back to its supermarkets by selling non-core assets. Euphorium’s high street stores will be taken over by Soho Coffee Company, while the Samworth Brothers Food Group will take over the factory in Weybridge.