Johannesburg / ZA. (tbl) In line with the requirement to focus on operational effectiveness and alignment Tiger Brands Limited has created the role of Chief Operating Officer. The focus of this role will be to ensure that all of the businesses work more closely together, and to drive identified efficiencies in the organisation. All business operations will report to the COO, said Chief Executive Officer Peter Matlare in a news release. In June the following changes have therefore been made to executive portfolios: Noel Doyle, COO reporting to the CEO. Neil Brimacombe remains head of International and HPCB reporting to the COO. Grattan Kirk remains responsible for Consumer Brands reporting to the COO. Thabi Segoale assumes responsibility for the Grains division reporting to the COO. Brenda Koornneef assumes responsibility for strategy reporting to the CEO.