London / UK. (brc) Four out of five retailers who responded to the British Retail Consortium´s (BRC) 2010 Concerns Snapshot Survey, published to the turn of the year, said they expected retail sales in 2010 to be the same as 2009. But, encouragingly, none thought sales would be worse and just over a fifth thought they would be better.
But retailers are concerned about a range of factors that could affect the strength and speed of the recovery in the New Year. Weak consumer demand topped respondents´ concerns with 22 percent of retailers citing it as their main worry for 2010, closely followed by rising unemployment at 20 percent. The other major concerns reported in the BRC´s Snapshot Survey are increases in personal taxes and weakness in the economy – both at 16 percent.
The uncertainty is affecting retailers´ ability to maintain and create jobs, a crucial part of recovery. Nearly a third of retailers said they expected to decrease employment in 2010 compared with this year.
Stephen Robertson, British Retail Consortium Director General, said: «Despite the last- minute hurdle thrown at shoppers by the weather, it´s been a healthier retail Christmas than last year. Whether sales growth this year makes up all the ground lost last December is the key question but certainly more customers have felt confident enough about their own circumstances to spend – a modestly encouraging sign for the overall economy.
Retailers will be hoping this is a permanent turn for the better not a brief break in the gloom. It´s reassuring that our snapshot shows no retailers expect sales in 2010 to be worse than this year. But factors, such as weak consumer demand and rising unemployment, are at the heart of retailers´ concerns about how the recovery will pan out. The inevitable tax rises will mean people have less to spend and retailers will have to work even harder to win the battle for hard-pressed customers».
Info: A full version of the BRC´s 2010 Concerns Snapshot Survey is available as Powerpoint presentation here. According to the Consortium 19 major BRC retail members took part in the snapshot survey.