Vietnam: Local bakery to launch Disney-branded cakes

Ho Chi Min City / VN. (abc) The HCMC-based Asia Bakery Confectionary Co. announced that it would bring out products bearing the brand of Walt Disney as the company has clinched a deal with East Media Holding Inc. (EMHI) as the brand owner in Indochina. Kao Sieu Luc, general director of the company, said that his company signed an agreement with EMHI in May to use the Disney brand for consumer products in Vietnam. However, he did not reveal the contract value.

«The event will make us become the first confectionary producer in Vietnam to use the Disney brand in food products», he said. Luc believed that his company´s products bearing the brand would be launched in the Mid-Autumn Festival in September this year. He expected that all the company´s Moon cakes with Disney cartoon characters will be sold well.

«After signing the deal with the Walt Disney´s representative, the company plans to expand the network of its bakery shops from 16 to 50 this year. Next month, the confectionary producer will open branches in HCMC´s Thu Duc District, Vung Tau City and Phnom Penh in Cambodia, according to Luc. The company also will inaugurate a lab for product testing this month. Now, it has over 300 kinds of fresh cakes and supply confectionary products to KFC, Lotteria, and Jolibee.

In the past many years, the company has shipped products to Japan, the U.S. and Taiwan among others. Next month, it will expand its market to the United Kingdom by shipping the first container to the country Source.