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VMS: Unilever to Acquire «Olly» Nutrition

London, UK / Rotterdam, NL. (ul) Unilever PLC announced that it has signed an agreement to acquire «Olly» Nutrition, a premium U.S.-based wellbeing business in the vitamins, minerals, and supplements (VMS) category.

Based in San Francisco, California (U.S.), «Olly» Nutrition was co-founded in 2014 by Eric Ryan, who also previously co-founded home and personal care products company method®. Established as a B Corp, «Olly» Nutrition’s mission is to make nutrition delightfully easy as it believes good health is the foundation of happiness. «Olly» is known for its gummy vitamins and supplements, and also sells protein powders and snack bars.

«We are delighted to welcome «Olly» Nutrition to our portfolio of brands. «Olly» is a strong, innovative brand in the fast-growing health and wellbeing space, and nicely complements our businesses in Beauty + Personal Care and Foods + Refreshment. «Olly»’s focus on making nutrition delightfully easy aligns closely with Unilever values and our continued commitment to improving people’s wellbeing,» said Amanda Sourry, President of Unilever North America.

Eric Ryan, co-founder of «Olly», stated: «We are thrilled to work with Unilever to grow the «Olly» brand and amplify our mission, culture and commitment to helping people feel happy inside out.»

«Olly» will continue to be based in San Francisco and managed by Eric Ryan, who will assume the role of Chief Growth Officer, exploring further opportunities in the health and wellbeing area; and Gerry Chesser, current COO of «Olly», who will take on the role as CEO of «Olly».